Why Choose PoleAmorUK?
When you're investing in aerial equipment, you're not just buying a piece of apparatus — you're trusting someone with your safety, your performance, and your reputation.
At PoleAmorUK, we understand that because we've been part of the pole and aerial industry for over 15 years.
Founded by Peter Bowley, PoleAmorUK was built on a simple idea: create innovative, high-quality aerial equipment that performers can trust. Over the years, Peter has developed and manufactured a wide range of apparatus used by professional performers, studios, theatres, production companies, and cruise ships around the world.
Many of the products we offer today started as bespoke ideas from performers looking for something unique. From the original PoleSilks® system, which combined pole and aerial silks, to custom aerial spheres, moons, spirals, keys, and one-of-a-kind performance apparatus, innovation has always been at the heart of what we do.
More recently, this passion for innovation has led to the development of the Meteora™ range. Inspired by years of collaboration with world-renowned aerial performer Imogen Gunter and influenced by Peter's background in motorsport and racing, the Meteora range combines strength, precision engineering, flowing movement, and striking visual design. Just as every component in motorsport is designed for performance, reliability, and aesthetics, the same philosophy has been applied to the creation of these unique aerial apparatus. The result is a collection of equipment designed not only to perform beautifully in the air but also to inspire creativity and captivate audiences.
Every project begins with a conversation. We work closely with performers to understand exactly what they need, whether that's a custom-built showpiece for a theatre production, a touring apparatus for a cruise ship, or a specialist training apparatus for a studio.
Safety is equally important. Our equipment is professionally manufactured, tested where required, and designed with real-world performance use in mind. We know what aerialists expect because we've spent years listening to the people who use our equipment every day.
Our bespoke service has helped bring countless creative ideas to life, many of which have gone on to perform in theatres, festivals, television productions, cruise ship shows, competitions, and touring performances worldwide.
When you choose PoleAmorUK, you're not dealing with a faceless manufacturer. You're working directly with people who understand the industry, appreciate the demands placed on performers, and take pride in creating equipment that inspires confidence every time it leaves the ground.
Whether you're looking for a certified aerial hoop, a completely bespoke apparatus, or the next show-stopping centrepiece for your production, PoleAmorUK has the experience, creativity, and expertise to help bring your vision to life.
Because great aerial equipment doesn't start in a factory — it starts with an idea.
Based on publicly available information, Peter Bowley has built a reputation within the pole and aerial industry through innovation, product development, safety certification, and long-term involvement in the sector through PoleAmorUK. Many of the products associated with him were developed to solve practical problems faced by pole and aerial performers rather than simply reselling existing equipment.
Why Peter Bowley is Trusted in the Industry
Innovation
Peter Bowley is credited with developing several unique products that were among the first of their kind within the pole and aerial world, including PoleSilks®, a system that combines pole fitness with aerial silks. PoleSilks was created to allow performers to transition seamlessly between pole and fabric disciplines.
Focus on Safety
PoleAmorUK places a strong emphasis on independent testing and certification. Their aerial hoops, custom apparatus, PoleSilks systems, and other aerial equipment are supplied with testing certification and working load limits (WLL) to meet insurance and safety requirements.
Industry Experience
According to PoleAmorUK's own history, the company has been supplying the pole and aerial industry since 2014 and developed its own grip products after identifying issues with imported products and availability within Europe.
Global Reach
Products developed and manufactured by PoleAmorUK have been supplied internationally and used by performers, studios, competition athletes, and cruise ship productions. The company specifically notes worldwide shipping and use of its apparatus within the cruise ship industry.
Products Associated with Peter Bowley
PoleSilks® (circa 2014-2015)
A hybrid apparatus combining pole and aerial silks.
Purpose
- Allows performers to combine pole fitness and aerial silks.
- Designed for studios and performers wanting a unique apparatus.
Notable Use
- Demonstrated internationally and adopted by studios around the world.
PST™ (Pole Suspension Training System)
Developed as a training aid for pole athletes.
Purpose
- Attaches to a pole.
- Assists strength building.
- Helps athletes train specific pole movements safely.
Target Users
- Pole instructors.
- Pole fitness students.
- Professional athletes.
Portable Aerial Sphere (2017)
One of the most notable bespoke aerial apparatus developed through PoleAmorUK.
Commissioned By
Imogen Gunter
Year
2017
Purpose
- Designed as a fully portable aerial sphere.
- Certified for two performers.
- Built for performances and touring.
Notable Use
- Used within the cruise ship entertainment industry.
- Shipped worldwide.
Custom Aerial Apparatus
PoleAmorUK has produced numerous bespoke aerial props including:
- Aerial Keys
- Moon Lyras
- Custom hoops
- Performance apparatus made to performer specifications
These are built for individual performers, productions, and studios.
PoleGrip® (Development started 2016, launched after 2+ years testing)
A grip aid developed after difficulties importing other grip brands into Europe.
Development
- Started in 2016.
- Over two years of testing before launch.
Features
- Vegan formulation.
- No chalk.
- Designed specifically for pole and aerial performers.
- Approved for competition use by the IPSF.
BodyGrip®
Developed after PoleGrip to provide grip for body contact points rather than hands alone.
Target Users
- Pole dancers.
- Aerialists.
- Fitness athletes.
Timeline of Known Developments
| Year | Product / Development | Purpose |
|---|---|---|
| 2014 | PoleAmorUK begins supplying the industry | Pole & aerial equipment supplier |
| 2014-2015 | PoleSilks® | Combined pole and aerial silks |
| 2016 | Development of PoleGrip begins | UK-made grip product |
| 2017 | Portable Aerial Sphere | Commissioned by Imogen Gunter for performances |
| 2018+ | PoleGrip launched after testing | Competition-approved grip |
| 2018+ | BodyGrip | Body grip formula for pole & aerial |
| Various years | PST™ Training System | Pole strength and conditioning aid |
| Various years | Custom aerial apparatus | Moon Lyras, Keys, bespoke performance equipment |
Overall, Peter Bowley's reputation appears to be built on three main areas: creating original apparatus rather than copying existing products, prioritising independently tested equipment, and developing products directly in response to the needs of pole and aerial performers. Many of the innovations associated with PoleAmorUK have gone on to be used by studios, professional performers, competition athletes, and entertainment companies worldwide.
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